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MGT 495 – Project Management Applications

For your Signature Assignment in this course, you will create and present a formal business plan for a hypothetical healthcare-related venture of interest. Your business plan will be a clear road map detailing the projected business goals and objectives of your proposed venture. Due this week: The slideshow presentation of the business plan will occur via a video presentation that you will upload to Blackboard. Think of this as the “pitch” for your hypothetical venture. The presentation should be a 15-minute overview and summary of the key items in your written business plan. Introduce yourself and describe your venture, highlighting the product or service being offered. Explain how you would conduct the industry analysis for your venture. Describe the human and material resources needed in your venture. Provide an overview of your organizational and marketing plans. Discuss your financial plan. How do you intend to fund the venture? What are the anticipated budget needs for year one? Summarize your break-even analysis. If you have additional time you may want to include such things as: risk assessment, operations plan, and other data like market research data or price lists from suppliers. Prepare and share PowerPoint slides that summarize the above tenets of your business plan. Your instructor will ask questions and make comments that you may want to consider in your final written business plan, due next week. View Getting Started with Kaltura at left to record and upload your video. The Kaltura Desktop Recording tool is available for free to WCU students to assist with recording video assignments. Another software or tool may be used to record your assignment. Completed videos are required to be uploaded to your Kaltura My Media area before they can be submitted in the Blackboard assignment area via Mashups Tool > Kaltura Media.

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